Good Is the New Cool Guide to Meaningful Marketing

“Afdhel, Bobby, and Conspiracy of Love are key partners on this journey to bring our purpose to life.”
—Vicky L. Free, former CMO, Global Brand Marketing, Adidas

“Every business, brand, and individual involved in the business of brands should sit up and take note.”
—Paul Woolmington, CEO, Canvas Worldwide

“Afdhel, Bobby, and the team at Conspiracy of Love are the real deal. Smart, empathetic, strategic and seasoned; they really know how to guide an organization to imagine and realize their essential Purpose.”
—Tom Herbst, former CMO, The North Face

“As we begin to enter the golden age in which brands unlock the tremendous potential of technology to do good, VC's and founders alike should treat this book as their indispensable guide to creating disruptive businesses with integrity and soul.”
—David Jones, Founder and CEO, The Brandtech World

"As the world rightly moves to stakeholder capitalism, how companies lead, market, and transform their culture will require a reexamining of purpose. Good Is the New Cool should be their handbook."
—Eve Rodsky, Author of FairPlay

“Bobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change.”
—Michaella Solar-March, Chief Marketing Officer, Two Trees Management Co.

“The beautiful thing is that a purpose-driven existence doesn‘t have to happen outside of your day job. Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.”
—Tauna Dean, Founder, Kind World Collective

“Afdhel, Bobby and Conspiracy of Love are wise and trusted partners helping us to authentically navigate the space of purpose with our brands to drive business growth.”
—Ciara Dilley, Senior Vice President, Future Portfolio and Occasions, PepsiCo