Great Fundraising Organizations

"A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe."
—Professor Adrian Sargeant, Institute for Sustainable Philanthropy

"Being part of this journey has been a privilege - I wholeheartedly endorse Great Fundraising the book, the training and the people at Revolutionise International Ltd . This has underpinned my approach to building teams, engaging donors and influencing my organisations to achieve growth every year for the last 10 years."
—Jayne George, Director of Fundraising, Marketing and Media, the RNLI, UK

"Unrestricted income means sustainability, independence and innovation for any INGO. At Lutheran World Relief, we have practically doubled our unrestricted revenue in five years since implementing the Great Fundraising programme that this book lays out so clearly. We now have an organisation which is united behind our vibrant fundraising culture."
—David Fuerst, Vice President for External Relations, Lutheran World Relief, USA

"There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is Great Fundraising that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the “business of fundraising” at the core of organizational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organization has for the people it serves.:
—Scott Chapman, CEO, Royal Flying Doctors Service, Australia

"Great Fundraising Organizations provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world."
—Russell N. James III, J.D., Ph.D., CFP®, Professor & CH Foundation Chair in Personal Financial Planning & Director of Graduate Studies in Charitable Planning atTexas Tech University

"This book is magnificent. It’s the book the charity sector needs right now! It needs to be seen by every staff member, board member…and donor! Anyone interested in working for or giving to a charity should read this – a wonderful insight into how charities do, and should, work. Early career fundraisers will get a blueprint for success. Senior, experienced fundraisers will feel seen and validated. And everyone will feel empowered, inspired and energised for success!"
—Alex Hyde-Smith, Chief Marketing Officer, Alzheimer’s Society, UK

"What I love most about this great book is that it isn’t only about theory, it’s all about practice. Alan Clayton knows how to achieve great fundraising results because he’s done it, over and over again. Great Fundraising Organizations defines the essential ingredients, shows how to assemble them, then guides us through the process that makes the dream a reality. The result is Utopian fundraising success."
—Ken Burnett, author, Relationship Fundraising and other books.

"Alan is my favourite fundraising expert and this book will make him one of yours as well! His hard-won vast knowledge and world-wide experience is passed onto you to help change the basic way you think about people, organizations and creating world beating fundraising ideas, processes and results. Make no mistake he will change the way you see the world!"
—Pat Dade, Founder Director, Cultural Dynamics Strategy and Marketing Ltd.

"We really truly believe we will beat macular disease now because of being a Great Fundraising organisation, and those with macular disease believe it too. Macular Society was an early adopter of the practice detailed in this book and we have seen tremendous growth as a result."
—Emma Malcolm, Director of Fundraising & Marketing, Macular Society

"I want to thank Alan for his new book that gives us the opportunity to understand how to be better fundraisers and achieve extraordinary results for our causes. This is in part because I felt a great identification with its purpose as it has taken me years of practice and reflection to understand the logic behind exponential growth and Alan is committed to explaining the keys to great fundraising. If someone is looking for the right path in a fundraising strategy, I would definitely recommend this book."
—Martín Giménez Rébora, Gerente de Movilización de Recursos, UNICEF Argentina

"It was largely as a result of this methodology and thinking that we raised committed funding at UNICEF India from US$5m to US$65m in just 5 years."
—Richard Beighton, Chief of Resource Mobilisation and Partnerships, UNICEF India