Growing the Top Line

Praise for Growing the Top Line

“A really excellent book. Growing the Top Line takes core concepts that are familiar, but organizes them in a special way. It takes an important but murky concept and makes it simple, logical, and measurable. I recommend it for any strategist who is charged with ramping revenue, at any company.”
DAVID MAISTER, author of Managing The Professional Service Firm and The Trusted Advisor

“In Growing the Top Line, Cliff Farrah teaches how to think with an objective eye as you plan growth. He understands how businesses operate and how to win in the market — a perfect and unique combination.”
SHERI DODD, Vice President and General Manager, Medtronic Care Management Services

“Experience, strategy, and process are at the core of what Cliff offers in Growing the Top Line. Insights based on this type of talent are hard to come by.”
FRANK SOQUI, Vice President and GM Desktop, Workstation and Channel Group, Intel Corporation

“Cliff’s systematic approach to framing growth opportunity areas for your business is worth the read.”
MARTIN J. CURRAN, Executive Vice President and Innovation Officer, Corning

“Finally, a book from Cliff Farrah! Growing the Top Line is not to be missed. A fresh and simple framework to effective strategy by one of the greatest modern practitioners.”
JOHN SEEBECK, Vice President and GM, eCommerce, CDW

“Growth strategies can often be complex, which can lead to poor internal communication and misalignment on company objectives. Cliff Farrah’s book, Growing the Top Line, is filled with useful insight and a framework that can simplify this process and clear the pathway for success.”
RAMI RAHIM, CEO, Juniper Networks

“Four simple questions and a repeatable process force traditional and non-traditional leaders to examine the universe of growth paths and prioritize them based on business objectives and expected ROI. While this sounds simple, experienced strategists know just how difficult this is. With Growing the Top Line, we are all better equipped to achieve our growth objectives.”
NANCY LYONS CALLAHAN, Global Vice President Services Strategy, SAP