How To Lead A Quest

Unlock New Progress through Doubt & Uncertainty

The future is infinitely complex and ambiguous. Real progress is made with curiosity and exploration — but enterprise leadership, strategy and culture have become cursed with efficiency. We're 'too busy' for progress.

We default to default thinking — quick fixes, easy answers and comfortingly familiar 'plans' that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die.

But no longer! *cue trumpets* Here is a book for pioneering leaders — folks who know that enterprise strategy is far too important to condemn to 'smart goals', 'a clear vision for the future', and other such rubbish.

Not for the faint-of-heart or short-of-wit, you'll discover how to lead meaningful progress — even if you don't know what the destination looks like.