Make It Snow: From Zero to Billions

“Alignment between Sales and Marketing in most B2B software companies is a delusion. A fallacy. Chris and Denise represented the epitome of Sales and Marketing alignment. Flawless coordination. Military precision. Denise was the air force, creating customer awareness and demand before Chris’s army arrived to discuss customer needs and closed deals.”
—John McMahon, 5-time CRO; Founding Snowflake Board Member

“Absolute alignment between sales and marketing is rare. Yet, everyone and everything suffers without it. Chris and Denise built a constantly evolving go-to-market machine that generates enormous mindshare and helps customers surpass even their own aspirations.”
—Frank Slootman, Former CEO of Snowflake, ServiceNow and DataDomain; National Bestselling Author of Amp It Up

“Snowflake would not be Snowflake without Denise and Chris. Theirs is the longest working relationship between a company’s chief revenue officer and its chief marketing officer. It’s like one brain in two bodies. Make It Snow is a raw and real perspective on how GTM can be in perfect alignment, how to create and deliver on such a relationship, and what could happen to your company once you accomplish this.”
—Mike Speiser, Managing Director at Sutter Hill Ventures; Founding Investor and Board Member of Snowflake