Managing Corporate Communications in the Age of Re

Many corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, media, analysts, lenders, bankers, regulatory agencies, and elected officials. If you are a CEO, CFO, board director, or general counsel, understanding how to communicate in a distressed situation is crucial. This book gives examples of corporations who failed to communicate effectively in a crisis, litigation, or restructuring. By analyzing real-life examples, it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep your good reputations intact.