Marketing, 6th Edition

Chapter 1. Introduction to marketing

Chapter 2. The marketing environment and market analys

Chapter 3. Market research

Chapter 4. Consumer behaviour

Chapter 5. Business buying behaviour

Chapter 6. Markets: segmentation, targeting and positioning

Chapter 7. Product

Chapter 8. Price

Chapter 9. Promotion

Chapter 10. Distribution (place)

Chapter 11. Services marketing

Chapter 12. Digital marketing

Chapter 13. International marketing

Chapter 14. Social marketing and not-for-profit marketing

Chapter 15. Marketing planning, implementation and evaluation

Chapter 16. Data and analytics