Negotiate Without Fear

PRAISE FOR DR. MEDVEC AND NEGOTIATE WITHOUT FEAR

“Vicki’s strategies have helped me succeed in some of the most complex negotiations I have encountered across my career. Her focus on addressing the needs of the other side makes her strategies particularly powerful.”
—MATTHEW SHATTOCK, Former CEO of Beam Suntory; Non-Executive Director of the Clorox Company; Non-Executive Director of the VF Corporation; Chairman of Domino’s Pizza Group p/c Board

“When I met Vicki, I thought I knew a lot about how to negotiate. As a leader at Microsoft and IBM, I negotiated all the time. Vicki taught me strategies I never even knew existed and highlighted the traps that expert negotiators encounter. I have consistently brought her into my organizations to raise the capabilities of my teams and increase our success.”
—GERRI ELLIOTT, Executive Vice President, Chief Sales and Marketing Officer for Cisco

“From the first chapter to the last, Vicki will guide you step-by-step with tangible tools that will help anyone break their old patterns and start negotiating from a place of confidence and strength. Vicki is one of the smartest and most remarkable women I know, this book is like having this wise and brilliant advisor right on your shoulder.”
—TARA MONTGOMERY, Executive Producer, OWN / Apple TV+

“Every business-to-business seller and marketer should read this book. It provides the best, the most complete, and rigorous approach to managing complex account management of which I am aware. It is an extraordinary book about negotiation, but it covers all aspects of relationship building, pricing, and selling.”
—BENSON P. SHAPIRO, Malcom P. McNair Professor of Marketing, Emeritus, Harvard Business School

“Vicki has advised me on many of my most difficult negotiations. Even as I have over 30 years of experience in high-stakes negotiations, having her voice in my mind always leads to a better outcome—for both sides. Go first…offer multiple options…make it about them, not you. Vicki’s timeless touchstones have become the foundation of my negotiation approach.”
—MICHELLE SEITZ, Chairman and CEO, Russell Investments; Director, Sana Biotechnology