Persuade

'If you want to become more persuasive...read this book. It does exactly what it says on the cover'
—Ged Shields, Vice President, Marketing, Ronseal

What motivates us to say 'yes'?

We all have areas of our lives where we'd love to win people around more often – asking for a pay rise, pitching to a new client, getting a new job, or just getting someone to do you a favour. But what is it that makes people say 'yes'? By understanding people's underlying motivations, not only can we become more persuasive and influential, but happier too.

Use the science of persuasion to influence others

Based on sound psychological principles and grounded in science, Persuade helps you to get inside the heads of decision makers and uncover exactly what's going on, so you can get what you want, time and time again.

• Tap into the power of the seven psychological drivers that motivate us all
• Gain insight into how to motivate yourself
• Understand how to improve your relationships
• Learn how to negotiate like a pro
• Uncover techniques for getting people to like you

Once you understand the seven drivers that make us tick, you can use this to master the power of influence and persuasion, and ultimately get your own way more often.

'Insightful. Funny. Brilliant. An excellent book'
—Andy Bounds, communication expert and bestselling author of The Jelly Effect, The Snowball Effect and Top Dog

'Phil gives us the keys to be more??persuasive and influential. I highly recommend you read this book!'
—Lina Marcela Torres, Marketing Manager for Latin America, LinkedIn