Planning a Profitable Business For Dummies, Australian Edition

Set up your business for success

Planning a Profitable Business For Dummies explains how to build a business with profit in mind, using smart pricing techniques and clear-eyed strategic planning. Whether you’re just getting started in business or you’re keen to reinvent yourself, this essential guide helps with every step. Find out whether owning a business is the right choice for you, and learn the importance of competitive positioning and smart pricing. Explore financing options and understand break-even, margins and ratios. Reflect on how you can transition to becoming an entrepreneur, rather than just a business owner, and why this distinction is so important.

Inside. . .

• Decide if being in business is right for you
• Spark your entrepreneurial spirit
• Discover premium pricing techniques
• Model different business scenarios
• Find finance for your new venture
• Keep track of money in, and money out
• Master financial statements
• Understand your break-even point