Reinventing Virtual Events

Praise for REINVENTING VIRTUAL EVENTS

“If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin and Julia blew my mind and I know they’ll blow yours.”

— Oren Klaff, New York Times Bestselling Author of Pitch Anything and Flip The Script

“GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.”

— Sangram Vajre, CEO, GTM Partners

“These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.”

— Mary Shea, VP, Global Innovation Evangelist, Outreach

“The world changed in 2020, and so did ‘events.’ For years the tech community lived off and thrived on the connections made, content shared, and the learning that happened at live events. In an instant, it felt like it was gone. However, the hunger for connection, learning, and camaraderie didn’t go away. But given the risks associated with potentially hosting a spreader event, people had to find a different path for growth. The concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.”

— Doug Landis, Growth Partner, Emergence Capital