Research Methods for Business: A Skill Building Approach, Australia and New Zealand Edition

Research Methods For Business, 8th Australia and New Zealand Edition explains the principles and practices of using a systematic, organised method for solving problematic issues in business organisations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project.

Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

Authors: Roger Bougie, Uma Sekaran

Format: Paperback

Pages: 432

ISBN-13: 9781119683483

Publication date: 20200427