• Retail Management book cover
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Chetan Bajaj

Retail Management

Retail Management

$41.95 AUD
$41.95 AUD
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A comprehensive textbook tailored to meet the needs of MBA students studying retail management in India. Detailed analysis of marketing management, market segmentation as well as product and brand management strategies is included in the text. The text is fully supported by numerous examples and charts and diagrams.

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