Selling the Price Increase

THE DEFINITIVE FIELD GUIDE FOR SELLING PRICE INCREASES FROM THE MASTER OF B2B SALES STRATEGY

The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting top-line revenue and generating profits than acquiring new customers.

The problem is that approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors.

But price increases don’t have be a sales minefield. Customers will readily accept them and keep buying more when approached the right way.

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers is filled with concrete strategies and tactics for knowing which accounts to target, crafting effective price increase messages, making the case for the value you deliver, and handling common objections.

This comprehensive, practical, no-nonsense guide is exactly what you’ve been looking for to turn you and your team into a price increase machine. It will give you the tools and frameworks you need to reduce resistance, eliminate conflict, and confidently handle any price increase conversation without putting your accounts at risk.

Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful road map to navigating the essential—and nerve-wracking—world of price increases.