Small Business Marketing For Dummies

Get the word out about your business and connect with customers – without spending a ton of cash

Great marketing is about winning and keeping customers. Small Business Marketing For Dummies teaches you simple but very effective ways to raise your company profile, develop a strong brand identity, connect with customers and keep them coming back again and again.

• Find out where you stand – clearly identify your market, your customers and your competitors
• Identify yourself – develop a stand-out brand identity and position your product or service within the marketplace
• Chart your course – create a solid, achievable marketing plan to guide your business into the future
• Make an Internet connection – get the lowdown on how to establish and grow your web presence, how to blog for business success and how to use social media to pull in the punters
• Get the word(s) out – create high-impact marketing communications, including ads, mailers, newsletters, online and offline promotions, press releases and more
• Transform customers into sales reps – win your customers’ undying loyalty and turn them into energetic advocates for your business

Open the book and find:

• Inexpensive ways to spread your message online and offline
• Practical tips on how to create a solid marketing plan
• How to write winning emails, newsletters, ads and promos
• Sales techniques for turning prospects into customers
• Strategies for turning customers into fiercely loyal advocates
• How to get great, free publicity for your business
• Tips on how to find and work with a marketing consultant