Social Media Marketing For Dummies

Chat your way to sales success!

Are you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools.

Inside...

• Pick the best channels for you
• Learn about the latest trends
• Plan and manage a campaign
• Develop your own voice
• Assess your campaign’s success
• Track your customers
• Help clients market for you
• Dodge common pitfalls