Starting and Running an Online Business For Dummies, UK Edition

Learn to:

• Attract new customers and keep them coming back
• Improve your search engine rankings
• Select the right web host and design tools for your business

Discover just how easy it can be to break into the exciting world of online commerce - and succeed!

No matter how limited your startup budget, or your digital expertise, this new edition of the bestselling guide is your ticket to making it big as a web entrepreneur. Short on technical jargon and long on how-to information, it gets you up to speed on everything you need to get your business up and running quickly and economically. This thoroughly updated second edition includes the very latest on web-based business technologies, online marketing strategies, social media advertising tools and a whole lot more.

• Nuts, bolts and lots of cash — get down with the basic concepts, software and other technology you need to set up shop online, along with exciting new e-business money-making opportunities
• Check it out — create a compelling online presence with a website that grabs customers' attention (and their cash) and gets them coming back again and again
• Reeling them in — discover easy, inexpensive online marketing and advertising strategies that boost visibility, enhance the online shopping experience and increase customer satisfaction
• Security! — get the lowdown on must-have security software for safeguarding your accounts and your inventory from hackers
• Keeping the books — find out what every web entrepreneur should know about accounting practices and tools that help you keep track of your online activities
• Tomorrow's online business today — take advantage of new and emerging trends in web hosting, search engine optimization, social media marketing and more

Open the book and find:

• Ten easy steps for setting up your online business
• Tips for selecting the right web host and design tools
• Ways to design your website
• The latest social media marketing strategies
• How to structure and style your e-business site
• Methods for identifying your market
• Ways to attract and keep customers
• Pointers for harnessing the power of social media
• How to trade securely online