The Bar and Beverage Book

THE FULLY STOCKED GUIDE TO FIVE-STAR BAR AND BEVERAGE SERVICE

Imagine if the ability to mix a drink was the only skill needed for a successful beverage operation! But in today’s market, people who sell beverages in bars, restaurants, hotels, and catering companies need to know much more than mixology. While the mixing and serving of drinks is extremely important, so is having a thorough understanding of wine, beer, and spirits; knowledge of how to equip, staff, manage, and market a bar; the legal and regulatory environment of serving alcohol; and how to be profitable in running a beverage operation. The Bar and Beverage Book provides all this information and more for anyone looking to thrive in this ultra-competitive industry.

The Bar and Beverage Book, Fifth Edition provides new material and information on trends and changes across the industry, including:

• New trends in spirits, wine, and beer, including the resurgence of absinthe, classic cocktails, and preparation styles
• Changes to alcohol service regulations, as well as updates to sanitation guidelines, labor laws, and employment practices
• A focus on environmental and social responsibility: eco-friendly packaging, alternative bottle closures, “green” winemaking, and health-related labeling requirements
• New instructions for creating a pre-opening budget and prime cost worksheet, and how to determine workers’ productivity on a given day or shift
• New uses of technology, from POS systems to checking IDs to online marketing
• Demographic trends and their potential effects on consumer spending habits, employee hiring practices, and more

The Bar and Beverage Book, Fifth Edition is an invaluable resource for those involved in the beverage management and hospitality fields—students about to enter the industry, aspiring operators, and working restaurateurs.