The Caring Company

Praise for The Caring Company

“What stood out to us is how your book challenges the traditional view of business as purely transactional. Your call for organisations to build unconditionally caring relationships—with customers, suppliers, and communities—offers a powerful redefinition of purpose-driven business. It’s a bold and timely contribution to rethinking capitalism for the common good.”
—Thinkers50, from the book’s nomination for the Thinkers50 Breakthrough Idea Award

“The Caring Company brilliantly illustrates how businesses grounded in unconditional care for employees, partners, and communities can thrive and drive innovation. Through vivid case studies, Getz and Marbacher offer proof that we can, indeed, do well by doing good.”
—HUBERT JOLY, Harvard Business School; former Best Buy CEO; bestselling author, The Heart of Business

“Isaac and Laurent, your research on the caring companies captures a simple truth we practice at REITAN: people and relationships thrive when built on trust. We keep the distance between decision and action short. We lead with values and clear standards, not bureaucracy. We build great people who act with care and responsibility for the only real boss—the customer. This book gives leaders courage to remove walls that block initiative and to replace control with clarity of purpose. Thank you for showing that common sense—care, respect, trust, and simplicity—is not only humane; it is good business.”
—ODD REITAN, Founder, Owner, Chairman, and CEO of REITAN AS

“The Caring Company is a timely and essential contribution, illustrating how businesses can play a powerful, positive role in society and help shape an economy that works for all—and for good. At Bel, care is part of our fundamental values. Care for our people, our dairy farmers partners, our clients and communities, and this makes the difference to fulfill our mission for a heathier and more sustainable food.”
—CÉCILE BÉLIOT-ZIND, CEO, Bel Group

“Do you want to create high business performance and outstanding societal impact? Caring is the way to go! Isaac Getz and Laurent Marbacher make a remarkable demonstration of this innovative way of reinventing leadership, business, and the economy. A must-read for every executive!”
—DENIS MACHUEL, CEO, The Adecco Group

“This book reveals an elegant solution to the challenge most leaders face in charting a path forward amid the unprecedented changes of our time. Getz and Marbacher describe a rising movement toward a loving heart-to-heart economy led by the Caring Company—one that is exceptionally prosperous in the face of this volatility, while bringing true collaboration into its business dealings with colleagues, customers, and suppliers. The authors provide an evidence-based roadmap for how a small but decisive group of people can play a crucial role in spreading this behavior throughout society. This is the most important business book I have read in the past 25 years. This solution requires courage and boldness. Don’t wait. The time is now.”
—JOSEPH JAWORSKI, Founder, American Leadership Forum; Chairman, Generon International; bestselling author, Synchronicity and Source