The Design Thinking Playbook

"This book is THE best definition of Design Thinking that I have seen."
— Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
— Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
— Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

• Apply design thinking tools and methods in the right context—especially to digital products and services
• Understand the latest advances in design thinking coming out of Stanford's d.school
• Build awareness for user-centricity
• Apply design thinking to the challenges of digital transformation in organizations
• Combine Design Thinking with Systems Thinking and Big Data Analytics