The Four Factors of Trust

Praise for THE FOUR FACTORS OF TRUST

“We all know the importance of trust, but few of us really understand how to earn it. In this remarkably readable, well-researched, and actionable book, Ashley and Amelia reveal what it takes.”
—ADAM GRANT, author of #1 New York Times bestseller Think Again and host of the TED podcast, WorkLife

“Trust is the one thing that changes everything—a force-multiplier for performance. Whether you’re in the C-Suite or on the factory floor, this terrific book will show you how.”
—STEPHEN M. R. COVEY, author of New York Times bestseller The Speed of Trust

“Nothing is more important than trusted relationships with your stakeholders. Every organization can benefit from The Four Factors of Trust, a thoroughly researched, comprehensive guide for creating a deeply-rooted culture of trust.”
—AMY WEAVER, President and Chief Financial Officer, Salesforce

“How do the most trusted organizations earn trust from customers and employees? Ashley and Amelia unravel the mystery in this vital and pragmatic book.”
—DANIEL H. PINK, author of New York Times bestsellers The Power of Regret and Drive

“The Four Factors of Trust reveals a new, research-based measurement tool for earning trust from customers, employees, investors, and other stakeholders. Invaluable for CEOs.”
—HENRIETTA FORE, Chairman and CEO, Holsman International

“A compelling data-driven narrative that breaks down the complexities of what it means to build trust with wisdom and humor. Don’t miss it.”
—SANDRA SUCHER, Harvard Business School professor and author of The Power of Trust

“Read this important new book so you can help your organization measure and manage trust—one of the most vital ingredients for building relationships that are worthy of loyalty.”
—FRED REICHHELD, creator of the Net Promoter^® Score and System and author of Winning on Purpose