The Magic of Employee Influence: Activate your employee ambassadors on LinkedIn (TM) to enhance branding,

Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn (TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn (TM) in just 10 hours. Empower and engage staff using a proven framework and reap the rewards. Discover how to: * Make ambassadorship on LinkedIn (TM) attractive, sustainable and efficient * Help Ambassadors create authentic content quickly and consistently using a clear A-Z system * Safeguard your company's reputation in the age of social media