The Microbrewery Handbook

"I think it's a great thing for you to be doing this book, because I feel the strongest economic bet you can make right now is a local tasting room brewery, not a production-oriented brewery with aspirations of going national or regional. It's just the odds are against that today to the degree they weren't when Dogfish was starting out."
—Sam Calagione, founder of Dogfish Head

A unique step-by-step guide to successfully starting or growing your microbrewery or craft brewery

The Microbrewery Handbook offers an extraordinary, firsthand look into all of the ingredients that go into creating and growing a successful microbrewery. Naturally, great beer is at the top of the list. But in today's increasingly competitive market, making exemplary brew is just the beginning.

You will learn how to:

• Create a sense of place and make your business a community anchor
• Build a positive culture around your brand that attracts a loyal and devoted customer base
• Understand your market, your financing, your cash flow, and your debt
• Measure your success and make the proper adjustments when you don't reach your goals
• Hire the right people, the kind who will talk up your business to their friends, their family, and total strangers—even when they're off the clock
• Handle and master the ever-changing world of marketing, branding, operations, ordering, and the customer experience

Whether you're thinking about starting a new taproom or you're already running your own microbrewery, cidery, or distillery, this practical guide is your go-to resource for finding out what works in the industry and what doesn't. Get real-world advice from industry experts and owners of some of the nation's top craft breweries such as Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Reiser of Burial Beer Co. The Microbrewery Handbook is a must-have book for anyone wanting to find success in the micro- and craft-brewing industry.