The Nonprofit Marketing Guide

Get tested on concrete strategies for growing your nonprofit with online and offline marketing techniques

Nonprofit communications professionals must navigate a bewildering arrangement of marketing options and miles-long to-do lists in order to do their jobs. They frequently operate while understaffed and underfunded.

In the newly revised Second Edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide, LLC, Kivi Leroux Miller, walks you through the steps of creating an offline and online marketing program that starts where your organization is now and scales with you as you grow.

You’ll discover the best of today’s nonprofit marketing theory and research boiled down into practical and cost-effective strategies you can implement immediately. You’ll also find concrete tips on how to produce nearly two dozen specific marketing publications and additional resources on the companion website. Finally, you’ll benefit from the author’s extensive survey data gleaned from over 650 nonprofits on topics including communications goals, strategies, objectives, and tactics.

Perfect for nonprofit founders, marketing and communications professionals, and board members, The Nonprofit Marketing Guide will also earn a place in the libraries of nonprofit stakeholders and professionals with an interest in growing their organization and donation base with tried-and-tested marketing techniques.