The Sales Acceleration Formula

Praise for THE SALES ACCELERATION FORMULA

"A new breed of disciplined, data-driven leaders are re-shaping the field of sales. The Sales Acceleration Formula explains why."
—Tony Robbins

"A lot of factors go into building a great sales force, but those factors don't have to be a mystery. Roberge breaks down the moving parts of a sales force–recruitment, hiring, training, compensation, and performance evaluation–and describes the metrics and methods he has applied to these components to make his company a success. If you want to engineer sales success, this book, written by an engineer-turned-sales-leader, is for you."
—Daniel H. Pink, author of To Sell is Human and Drive

"The Sales Acceleration Formula provides the most powerful, practical approach yet to the total marketing and selling process from lead generation to close. It helps senior sales and marketing executives understand how to work in concert to satisfy customers, quickly close sales, and grow revenue exponentially."
—Ben Shapiro, Malcolm P. McNair Professor of Marketing, Emeritus, Harvard Business School

"In The Sales Acceleration Formula, Roberge provides a prescriptive blueprint for scaling a modern sales team. It should be on every sales leader's reading list."
—Kevin Egan, VP of Sales, Dropbox

"Mark has been at the forefront in figuring out the new sales methodologies around inside sales, leveraging metrics for insights, and web technologies for increased rep productivity. I'd highly recommend this book to anyone running a sales organization."
—David Skok, General Partner, Matrix Partners

"Predictable scale is on every CEO and sales executives' mind. However, it is rarely achieved. Roberge provides a great tactical approach toward reaching this goal."
—Brian Schmidt, Global VP of Sales, TripAdvisor

"Early in my career, I worked as a sales representative at a Wall Street economic consultancy. Back then the salesperson had the information and therefore the power in the relationship. Now, because of the wealth of content on the web, traditional selling doesn't work so well. In this important book, Mark shares his radically successful formulas for how sales needs to change in order to be successful in our new buyer-driven world."
—David Meerman Scott, bestselling author of 10 books including The New Rules of Sales and Service

"It's time to rev up the revenue engines! The Sales Acceleration Formula transforms the mystique of selling into a scalable methodology that savvy leaders can implement."
—Jill Konrath, author of Selling to Big Companies and Agile Selling

"Mark Roberge and Hubspot are one of the few places I go myself to study up on what's new and working in sales, as a legend in the making."
—Aaron Ross, author of Predictable Revenue

"An engineering mindset arms the modern sales leader with an unfair advantage. The Sales Acceleration Formula explains why."
—John McGeachie, VP of Sales, Evernote