The Six Disciplines of Agile Marketing

PRAISE FOR THE SIX DISCIPLINES OF AGILE MARKETING

"There is no 'if' every organization adopts Agile practices; there is only the question of 'when.' Jim's approach is battle tested with his experiences over the past decade helping companies make the evolutionary leap to Agile. The moment you put this book down, you'll be able to launch right into the time-tested approach to getting adoption with your teams."
—JASCHA KAYKAS-WOLFF, President, Lytics, Former CMO, Mozilla

"Practical guidance and insight with immediate 'ROI' for marketing leaders in all stages of their Agile transformation journey."
—STEPHANIE FERGUSON, Corporate Vice President, Microsoft

"There are two kinds of marketers today—those that have embraced the shift to rapid iteration, and an outcome orientation (in a word: Agile), and those who are learning the hard way by being outplayed in the market. Jim Ewel has written a masterclass in Agile adoption, distilled from years of coaching growth organizations of all sizes through the transition."
—PETER FRANCIS, Head of Global Growth at Qualtrics

"In the current economy, marketing teams have to evolve to keep pace with both rapidly changing customer expectations as well as faster product development cycles. Enter Agile Marketing. With The Six Disciplines of Agile Marketing, Jim has created a masterpiece for any professional looking to advance their skills in this new economy. You can open this book to any chapter to find practical advice grounded in true thought-leadership and firsthand experience."
—EVAN LEYBOURN, CEO, Business Agility Institute