The Virtual Sales Handbook

DISCOVER HOW TO EFFECTIVELY ENGAGE CUSTOMERS VIRTUALLY AND DRIVE YOUR CURRENT AND FUTURE REVENUE STREAMS

The COVID-19 pandemic has been a catalyst for virtual customer interactions, and many organisations have transitioned towards a virtual customer engagement model. However, embracing virtual sales is not as simple as turning on a webcam.

The Virtual Sales Handbook is a hands-on guide for sales professionals introducing the basics of effective virtual customer engagement. It explores the opportunity space of embracing the virtual medium, as well as the barriers associated with virtual meetings and how to overcome them.

Designed as a practical guide, this book provides hands-on tips and tricks on how to successfully prepare, run, and follow up on virtual meetings. It also offers inspiration on leading the transformation from physical to virtual sales in a hybrid sales model. You will learn how to build trust and engagement in a virtual setting, adapt your storylines and presentations to resonate in virtual customer interactions, and leverage the virtual medium to reach the desired impact. The authors also share their experience in applying the methods and concepts described in real-life international projects.

Aimed at commercial managers, sales reps, business development professionals and sales executives, The Virtual Sales Handbook is an invaluable resource for anyone looking to strengthen their confidence, skills, and toolbox to navigate the world of virtual sales.