White Papers For Dummies

Learn to:

• Plan, create, and promote effective white papers
• Pick the perfect style of white paper for your next project
• Manage a white paper project with a 12-step process

Discover how to write great white papers, and use them to boost your business!

White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.

• Get started — find out what white papers are, who reads them, and whether your company (or client) needs one
• Plan a white paper, fast — pinpoint the audience, purpose, topic, key points, and call to action for your white paper
• Master highly effective habits — discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit
• Tricks of the trade — avoid common pitfalls that trap beginners creating their first white papers
• Reach your target audience — get a crash course on ways to promote your white paper and get it discovered, read, and shared

Open the book and find:

• Why white papers are called "the king of content"
• The huge opportunity for writers
• Outlines for the three main types of white papers
• More than 40 ways to promote a white paper
• Tips on finding powerful sources
• Ten ways to improve a white paper title
• Advice for white paper designers
• How to use white papers throughout the sales process