Winning with Data

TRANSFORM YOUR COMPANY'S CULTURE TO CREATE COMPETITIVE ADVANTAGE

Winning with Data is the authoritative guide to revolutionizing your team's and company's culture to wield data to gain a superior competitive edge over your competition. Until now, organizations have had very little dependable guidance for analyzing data to develop sustainable competitive advantage. This practical guide shares the techniques, tools and tactics used by some of the most disruptive companies in the world, and explains the methods to replicate these patterns. Leading experts in big data, business intelligence, and business strategy Tomasz Tunguz and Frank Bien demonstrate leveraging the full power of data requires more than good infrastructure—it demands a universal lexicon, agreements between teams, ongoing education and infusing meetings with data.

This complete resource illustrates how to efficiently instrument a company to collect and analyze the wealth of data available, including:

• Developing the right metrics to collaborate effectively across teams
• Structuring experiments and conversations with data effectively—along with tips for avoiding common data biases that lead teams to the wrong conclusion
• Educating your team and company on the most effective mechanisms for answering key business questions
• Sharing and presenting analyses and conclusions to reach the best decision

The incisive case studies from some of the most disruptive companies in the world inform how other companies can transform their cultures to invent and develop their own competitive advantages. Start turning information into competitive advantage today with Winning with Data.